Donald Trump Expands Branded Product Line with High-End Guitars
NASHVILLE, Tenn. (AP) — President-elect Donald Trump has added guitars to his growing lineup of branded merchandise, following ventures into Bibles, sneakers, watches, photo books, and cryptocurrency as part of his third White House campaign.
On Wednesday, Trump shared a photo on Truth Social holding a “Limited Edition ‘45’ Guitar,” an electric model featuring an American flag and eagle design, with the “Make America Great Again” slogan inlaid on the neck. The line includes both acoustic and electric guitars priced at $1,250 and $1,500, respectively. Additional options include “Presidential,” “God Bless the USA,” and the “Signature Edition” models, the latter featuring Trump’s autograph and a $10,000 price tag.
Unclear Financial Ties
It remains uncertain how Trump benefits financially from the guitar sales. Historically, Trump has blended his business ventures with his political brand. This pattern continued post-campaign launch, despite a recent $489 million civil fraud judgment against him.
Trump’s Expanding Merchandise Empire
Since announcing his 2024 presidential bid, Trump has marketed a variety of products, including the "Official Trump Watch Collection," featuring watches priced up to $100,000. Many of these products are tied to CIC Ventures LLC, a company Trump disclosed ownership of in 2023.
However, GetTrumpGuitars.com, the website for the guitar collection, lacks transparency about its licensing or financial arrangements. While an FAQ page touts the guitars as “the ONLY guitars endorsed by President Donald J. Trump,” no disclaimers or company details are provided. The site’s privacy policy lists a Nashville address linked to a couple who attended Trump’s election-night event, but they did not respond to requests for comment.
Trump's Branded Legacy
This latest venture is part of Trump’s broader strategy of leveraging his brand for profit. Previous merchandise includes $100 silver coins, $59.99 “God Bless the USA Bibles,” Trump-branded sneakers debuted at “Sneaker Con,” and digital trading cards (NFTs) featuring Trump in various cartoonish personas like astronaut and cowboy, which reportedly earned him between $100,000 and $1 million.
As Trump continues to meld commerce and politics, his branded ventures remain a prominent feature of his public persona.